[LIST] The Best Beauty Websites in Singapore for All Your Beauty Needs

Since the start of the pandemic, many of us have taken to dedicated websites to stock up on our essentials to avoid mingling with others. Apart from providing us the convenience of having our orders delivered right to our doorstep, the internet is also dotted with discussion forums and opinion pieces where we can seek advice and objective reviews on products before deciding on a purchase. Furthermore, these online platforms lend the beauty community the opportunity to share their opinions, discover new favourites and even earn amazing rewards on the go!

But where, exactly? The list below will get you started on where to satisfy all your beauty needs in one place so you don’t have to divide your attention and time among multiple websites!

1. Beauty Insider Singapore

First on the list is Beauty Insider Singapore which is currently the top-ranking online beauty website in Singapore. It features hundreds of articles on best buys, as well as the editor’s picks to help you curate your beauty wishlist. In addition to their informative articles on all things beauty, they have also devised a unique BFF Rewards program that allows you to earn points by reviewing products and services you have tried on their website!

2. Insider Mall

Although relatively new to the online shopping community, Insider Mall by Beauty Insider Singapore is rising in popularity as one of the best online marketplaces for all your local and international beauty needs. Here, you will be able to customise your own shopping experience according to your beauty concerns, profile and personal preferences. Most importantly, all of their products are guaranteed authentic as they are sourced from authorized sellers. Likewise, don’t forget to sign up for their BFF Rewards Program to start enjoying exclusive discounts and stand a chance to win attractive prices through their lucky draws and giveaways!

3. Naiise Singapore

Originally based only in Singapore, Naiise is now available in Malaysia and the United Kingdom too! Since 2013, Naiise has been supporting a long list of local brands and has even featured local-themed products like Ang Ku Kueh soap bars! On top of that, this beauty website also offers a good variety of vegan and cruelty-free brands for those looking to go green with their beauty routines.

4. LookFantastic Singapore

LookFantastic is one of the oldest online beauty websites in Singapore. It features homegrown brands and international favourites like Caudalie and Elizabeth Arden, so there’s certainly something for everyone. You can also subscribe to their Beauty Box subscription service to surprise yourself with a supply of goodies every month – because who doesn’t want to feel like their birthday every month?

5. Beautylish Singapore

Always wanted to get your hands on international cosmetics by Charlotte Tilbury, Wayne Goss and Jeffrey Star but never knew where to look? Then, hop on over to Beautylish! What’s more, they even have an entire section dedicated to their editor’s picks and beauty tips and tricks!

6. Peach & Lily

If you love all things K-beauty, then you need to check out Peach & Lily! From Korean skincare favourites to K-pop makeup essentials, there’s certainly no shortage of glow-givers and radiance boosters. Moreover, they also have a section featuring the “Best of K-Beauty“, as well as a blog to round up their top picks of the month.

7. Hermo SG

A list of top beauty websites in Singapore would not be complete without Hermo SG. In addition to a wide selection of skincare, makeup and haircare products, Hermo also highlights reviews from various customers to help you make better and more informed purchases.

8. Sephora Singapore

Sitting on the throne of the beauty empire (at least in Singapore!), Sephora needs no introduction. Members of their exclusive Black and Gold Beauty Pass Reward Programme will be duly rewarded with birthday treats and fun holiday deals for the ultimate beauty lover. You could also customise the display of products by their category, skincare type, or group them in bundles.

9. Althea Singapore

Probably the OG of K-beauty online retailers in Singapore, Althea is no stranger to those who swear by the Korean beauty regime. For guaranteed authenticity, all products from Althea Singapore are shipped directly from South Korea and they have over 1,000 products to choose from. For a fuss-free shopping experience, you can also shop by collections depending on your personal skin type and preference.

10. Glow Recipe

As implied by its name, Glow Recipe is an online shop that curates skincare essentials focusing on giving your skin a radiant and healthy glow. Known as their “glow game-changers”, some of their bestsellers include their hydrating Watermelon Glow collection.

While going down the list of online beauty retailers, you probably would have gone, “Hey, I know this brand!” several times. That, my friends, is the magic of digital marketing. In fact, the way brands market their products is crucial in getting their online businesses up and running, because it needs to be memorable enough to stick around in the consumers’ mind. One way of doing so is to have a visually-appealing platform and tailor it to suit the business so it would draw greater traffic and generate buzz for the company.

Have a business but not sure where to begin? Fret not, MapleTree Media can be of help in this aspect! With years of experience under their belt (they have been creating content even before “digital” became a catch phrase!) and a roster of well-known clientele to boot, you can be sure your digital marketing needs will be met in no time! To find out more about MapleTree Media’s web design services in Singapore, click here.

What are your thoughts on the list above, or the need for business to have a website? Let me know what you think in the comments below or take a quick poll!

Thanks for reading!

This post was written in collaboration with MAPLETREE MEDIA.

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[SNACKS] JIN Kimchi: JIN Original Flavour Kimchi

When the Korean Wave washed over Singapore more than a decade ago, it brought along the Korean culture, which is oftentimes spoken through their food. Kimchi, for instance, showed me how resourceful the Koreans were in jazzing up vegetables as boring as cabbage. Their ingenuity not only upped its appeal to the taste buds with its new-found spicy and umami flavours (and as a grown adult who still refuses to eat her greens if given the choice, this is a big deal) but also added to its nutritional value (since it is known to be rich in probiotic bacteria).

Generic kimchi (image by Ally J)

Generic kimchi (image by Ally J)

What had put me off kimchi, however, were the side effects of consuming it, such as how it tends to trigger my acid reflux, belching and bloating. But what really took the cake was the strong stubborn odour the kimchi would always leave in my fridge and taint other food inside, much to the dismay of my family. These reasons propelled me to limit my kimchi-eating experience over the past few years to Korean restaurants. That was, until a recent (unbearable) late-night craving for the fermented vegetable rekindled the thought of having it at my disposal.

Safety seal on JIN Kimchi's jar

Safety seal on JIN Kimchi’s jar

My quest for kimchi on Facebook led me to JIN Kimchi, which was established by a Korean national who runs his own video marketing agency in Singapore. Given the founder’s expertise in digital marketing, it was no wonder that even nonchalant viewers like myself could be so drawn to their promotional videos – typically in the forms of recipes, mukbangs and taste tests – that I ended up ordering two bottles of 345g kimchi in its original flavour on the same night, only to purchase two 690g bottles two days later… and another two more 690g bottles just 10 minutes ago. Sorry, bank account but..

JIN Kimchi is simply too good to resist!

Available in small quantities of 345g (S$17.15) and 690g (S$33.20), the made-to-order kimchi is packed in sealed hexagonal glass jars with a guaranteed delivery turnaround of only 1-2 working days, including Saturday and Sunday. Their promptness in processing my second order is a case in point – the order, although placed at the ungodly hour of 3.37 a.m., managed to arrive at my doorstep at 2.11 p.m. on the same day. Impressive! But do note that a delivery fee of S$2.80 applies to orders below S$50.

Delivery paper bag

Delivery paper bag

Another noteworthy feature of the products is the brilliant packaging. Not only does the glass jar feel substantially luxe, it is also absolutely effective in containing the smell – for real, my fridge (finally) does not reek of rotten vegetables at all! On top of that, the jar has a convenient lug closure system where you would only need to twist the lid once to securely tighten it, so going for seconds (oh trust me, you will!) doesn’t seem so much of a chore anymore! Each order comes with a pair of disposable long wooden chopsticks too which, as cheapskate as I may sound, is rather stingy on their part 🙊 Why not a pair of chopsticks for each jar instead?

My order inside the bag!

My order inside the bag!

Each order comes with a pair of serving chopsticks

Each order comes with a pair of serving chopsticks

345g (left) vs 690g

345g (left) vs 690g

Twist-off closure system

Twist-off closure system

Unlike those I have tried in the past, the kimchi boasts a sweeter profile, and neither does it taste too sour or salty. Those with low tolerance to spice (like young children?) would also enjoy this version of kimchi for there isn’t a single hint of spiciness. Perhaps, this is why it doesn’t trigger my acid reflux! The kimchi is recommended to be eaten as a side dish or made into a stew, but I prefer to snack on it plain (thus the title of this review) in order to savour every crunch of it 😋

Fresh, crunchy and tantalising kimchi from JIN Kimchi!

Fresh, crunchy and tantalising kimchi from JIN Kimchi!

[690g] Double-seal around the lid

[690g] Double-seal around the lid

[690g] Placing my hand next to it to give you a better idea of its size.

[690g] Placing my hand next to it to give you a better idea of its size.

JIN Kimchi Original Cabbage Kimchi Nutrition Facts (image from JIN Kimchi)

JIN Kimchi Original Cabbage Kimchi Nutrition Facts (image from JIN Kimchi)

JIN Kimchi is undoubtedly one of the better-tasting kimchi in the market, but not without some drawbacks. For one, the smaller jar will already set you back more than double the price of what you can get – in much larger quantities – from supermarkets even before factoring in the delivery charges (and the packaging is likely the main driver of the expensive price tag). Despite being delicious, JIN Kimchi is not exempted from adverse effects such as bloating (especially among people – like me – who get gassy easily), excessive flatulence (read: smelly farts) and bad breath. Therefore, you should avoid consuming it prior to attending any major events. Last but not least, JIN Kimchi is highly addictive, so be prepared to finish the whole jar in one day.

Almost gone on the first day of opening this jar... No picture of my 345g jar unopened as I had not planned to write this review initially 😅

Almost gone on the first day of opening this jar… No picture of my 345g jar unopened as I had not planned to write this review initially 😅

You might be interested to know that JIN Kimchi also carries other forms of fermented food including cucumber, radish and spring onion – that is, if napa cabbage does not jive with your taste bud.

What are your thoughts on JIN Kimchi (if you’ve bought from them before) and their products? Let me know what you think in the comments below!

Thanks for reading!

JIN Kimchi · JIN-Kimchi.com · For more information, please visit JIN Kimchi FACEBOOK PAGE, INSTAGRAM or WEBSITE

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