[LIST] The Best Beauty Websites in Singapore for All Your Beauty Needs


Since the start of the pandemic, many of us have taken to dedicated websites to stock up on our essentials to avoid mingling with others. Apart from providing us the convenience of having our orders delivered right to our doorstep, the internet is also dotted with discussion forums and opinion pieces where we can seek advice and objective reviews on products before deciding on a purchase. Furthermore, these online platforms lend the beauty community the opportunity to share their opinions, discover new favourites and even earn amazing rewards on the go!

But where, exactly? The list below will get you started on where to satisfy all your beauty needs in one place so you don’t have to divide your attention and time among multiple websites!

1. Beauty Insider Singapore

First on the list is Beauty Insider Singapore which is currently the top-ranking online beauty website in Singapore. It features hundreds of articles on best buys, as well as the editor’s picks to help you curate your beauty wishlist. In addition to their informative articles on all things beauty, they have also devised a unique BFF Rewards program that allows you to earn points by reviewing products and services you have tried on their website!

2. Insider Mall

Although relatively new to the online shopping community, Insider Mall by Beauty Insider Singapore is rising in popularity as one of the best online marketplaces for all your local and international beauty needs. Here, you will be able to customise your own shopping experience according to your beauty concerns, profile and personal preferences. Most importantly, all of their products are guaranteed authentic as they are sourced from authorized sellers. Likewise, don’t forget to sign up for their BFF Rewards Program to start enjoying exclusive discounts and stand a chance to win attractive prices through their lucky draws and giveaways!

3. Naiise Singapore

Originally based only in Singapore, Naiise is now available in Malaysia and the United Kingdom too! Since 2013, Naiise has been supporting a long list of local brands and has even featured local-themed products like Ang Ku Kueh soap bars! On top of that, this beauty website also offers a good variety of vegan and cruelty-free brands for those looking to go green with their beauty routines.

4. LookFantastic Singapore

LookFantastic is one of the oldest online beauty websites in Singapore. It features homegrown brands and international favourites like Caudalie and Elizabeth Arden, so there’s certainly something for everyone. You can also subscribe to their Beauty Box subscription service to surprise yourself with a supply of goodies every month – because who doesn’t want to feel like their birthday every month?

5. Beautylish Singapore

Always wanted to get your hands on international cosmetics by Charlotte Tilbury, Wayne Goss and Jeffrey Star but never knew where to look? Then, hop on over to Beautylish! What’s more, they even have an entire section dedicated to their editor’s picks and beauty tips and tricks!

6. Peach & Lily

If you love all things K-beauty, then you need to check out Peach & Lily! From Korean skincare favourites to K-pop makeup essentials, there’s certainly no shortage of glow-givers and radiance boosters. Moreover, they also have a section featuring the “Best of K-Beauty“, as well as a blog to round up their top picks of the month.

7. Hermo SG

A list of top beauty websites in Singapore would not be complete without Hermo SG. In addition to a wide selection of skincare, makeup and haircare products, Hermo also highlights reviews from various customers to help you make better and more informed purchases.

8. Sephora Singapore

Sitting on the throne of the beauty empire (at least in Singapore!), Sephora needs no introduction. Members of their exclusive Black and Gold Beauty Pass Reward Programme will be duly rewarded with birthday treats and fun holiday deals for the ultimate beauty lover. You could also customise the display of products by their category, skincare type, or group them in bundles.

9. Althea Singapore

Probably the OG of K-beauty online retailers in Singapore, Althea is no stranger to those who swear by the Korean beauty regime. For guaranteed authenticity, all products from Althea Singapore are shipped directly from South Korea and they have over 1,000 products to choose from. For a fuss-free shopping experience, you can also shop by collections depending on your personal skin type and preference.

10. Glow Recipe

As implied by its name, Glow Recipe is an online shop that curates skincare essentials focusing on giving your skin a radiant and healthy glow. Known as their “glow game-changers”, some of their bestsellers include their hydrating Watermelon Glow collection.

While going down the list of online beauty retailers, you probably would have gone, “Hey, I know this brand!” several times. That, my friends, is the magic of digital marketing. In fact, the way brands market their products is crucial in getting their online businesses up and running, because it needs to be memorable enough to stick around in the consumers’ mind. One way of doing so is to have a visually-appealing platform and tailor it to suit the business so it would draw greater traffic and generate buzz for the company.

Have a business but not sure where to begin? Fret not, MapleTree Media can be of help in this aspect! With years of experience under their belt (they have been creating content even before “digital” became a catch phrase!) and a roster of well-known clientele to boot, you can be sure your digital marketing needs will be met in no time! To find out more about MapleTree Media’s web design services in Singapore, click here.

What are your thoughts on the list above, or the need for business to have a website? Let me know what you think in the comments below or take a quick poll!

Thanks for reading!

This post was written in collaboration with MAPLETREE MEDIA.

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