MEDIA INVITE

Hello everyone!

I believe Clinique needs no introduction. Having thrived in the beauty business for the past few decades, it has become a trusted brand to generations for its high-quality and reliable products. In a bid to fight off competition from a string of younger cosmetics startups, more innovative and attractively-packaged products were launched to appeal to the younger consumers. Lately, it has been creating a lot of buzz with the release of their Cheek Pop Blush last Spring in four colours. The vibrant yet natural-looking cheek colours have proven to be a crowd favourite across the globe, spurring the high-end cosmetic brand to churn out six new shades this Spring.

I’ve personally tried swatching the colours at Sephora, and loved how soft they appeared. The colours are drop-dead gorgeous! But I’m more of a lips person (I don’t mind owning tons of blush but I’d prefer having a truckload collection of lipsticks). How awesome would it be if Clinique decides to turn these colours into lipsticks?

Well, if you shared the same thoughts, you’d be delighted to know that Clinique is indeed launching Cheek Pop equivalent in the form of lipsticks! YAY. Called Pop Lip Colour + Primer, this 2-in-1 lipstick + primer collection comes with 13 delicious shades. Some of them are really named after the blush colours. 😀

Clinique Pop Lip Colour + Primer is a rich colour lipstick and smoothing primer in one to provide an intense colour payoff.
Available in 13 fun, flirty and feminine shades in nudes, tawnies, pinks and violets, you can now achieve intense velvet all-day colour in just one application.

“Since Clinique Pop lipsticks are so highly pigmented, it’s best worn as the boldest part of your beauty look. It can also be blotted down to a stain for a more subtle but still signature statement look,” Jenna Menard, Clinique Global Colour Artist.

They will be launching in Singapore on 9 April 2015 and retailing at S$33 each.

Gone are the days of dry and uneven lips and feather-prone lipsticks. With this new lipstick lineup, ladies can now enjoy primed lips and the look of full coverage lipstick with just one application. Unlike Clinique’s existing lip products, this contains formula with a smoothing complex to prime the lips, create a smooth surface feel that allows colour to lay down more uniformly and look richer. This complex contains elements (including Shea and Murumuru Butters) that actually smooths lips over time.

I like how practical the packaging is. The metallic part of the casing is reflective so it can also be used as a mirror. That’s a very essential feature for me because I rely a lot on my phone’s front facing camera when touching up my makeup outdoors.

The 13 shades are categorised into Nudes, Tawnies, Pinks and Violets. Let’s have a closer look at each of them:

Nudes

I wore this colour to work today and it actually stayed on for a good 4 hours (until I had my lunch). The texture felt really soft and emollient, and it didn’t weigh down my lips. Despite it being lightweight, never once it bled and I didn’t have to line my lips nor powder it down with tissue to keep it in place. Most importantly, my lips were NEVER flaky the whole time! I can’t stand the feeling of roughness on my skin and my itchy fingers would tend to reach for the dry flakes on my lips when I use some other lipsticks, leaving huge patches of raw skin underneath. This didn’t happen today.

Tawnies

This group of lipsticks generally have yellow undertones. My favourite here is Cherry Pop which is the reddest shade in this lineup. Got one for myself 🙂

Pinks

I reckon this category would sell like hot cakes when the sale of this collection goes live because pinks are usually the more popular shades. The pinks are very pretty but sadly, I don’t think I can pull them off.

Violets

Easily my favourite category in this release, it has the perfect nudes as well as shades for the more adventurous. Vanessa put on the darkest shade upon my persuasion (like many Asian girls, she was rather apprehensive about wearing dark lip colours because of ridiculous stereotypes which I’ve absolutely outgrown) and was pleasantly surprised at how good it looks on her. So I really, really encourage you ladies to ignore naysayers and try a dark shade! You won’t know if you carry it off until you try it 🙂

That’s all for this preview!

Note: If you’re wondering why there are missing shade numbers, that’s because this collection originally comes with 16 shades (all were launched in U.S.). I guess these 13 colours are what Clinique deemed most suitable for Asian skin tones 🙂

Thanks for reading! ❤

Clinique Pop Lip Colour + Primer will be launching on 9 April 2015 at all local Clinique counters. Each lipstick will retail at S$33.