MEDIA INVITE
Hello everyone!
I believe Clinique needs no introduction. Having thrived in the beauty business for the past few decades, it has become a trusted brand to generations for its high-quality and reliable products. In a bid to fight off competition from a string of younger cosmetics startups, more innovative and attractively-packaged products were launched to appeal to the younger consumers. Lately, it has been creating a lot of buzz with the release of their Cheek Pop Blush last Spring in four colours. The vibrant yet natural-looking cheek colours have proven to be a crowd favourite across the globe, spurring the high-end cosmetic brand to churn out six new shades this Spring.
I’ve personally tried swatching the colours at Sephora, and loved how soft they appeared. The colours are drop-dead gorgeous! But I’m more of a lips person (I don’t mind owning tons of blush but I’d prefer having a truckload collection of lipsticks). How awesome would it be if Clinique decides to turn these colours into lipsticks?
POPS LITERALLY! GIMME!!!!
Well, if you shared the same thoughts, you’d be delighted to know that Clinique is indeed launching Cheek Pop equivalent in the form of lipsticks! YAY. Called Pop Lip Colour + Primer, this 2-in-1 lipstick + primer collection comes with 13 delicious shades. Some of them are really named after the blush colours. 😀
Clinique Pop Lip Colour + Primer is a rich colour lipstick and smoothing primer in one to provide an intense colour payoff.
Available in 13 fun, flirty and feminine shades in nudes, tawnies, pinks and violets, you can now achieve intense velvet all-day colour in just one application.“Since Clinique Pop lipsticks are so highly pigmented, it’s best worn as the boldest part of your beauty look. It can also be blotted down to a stain for a more subtle but still signature statement look,” Jenna Menard, Clinique Global Colour Artist.
They will be launching in Singapore on 9 April 2015 and retailing at S$33 each.
I was invited to the preview to try them out! Here’s my first impression 🙂
(courtesy of Clinique)
Gone are the days of dry and uneven lips and feather-prone lipsticks. With this new lipstick lineup, ladies can now enjoy primed lips and the look of full coverage lipstick with just one application. Unlike Clinique’s existing lip products, this contains formula with a smoothing complex to prime the lips, create a smooth surface feel that allows colour to lay down more uniformly and look richer. This complex contains elements (including Shea and Murumuru Butters) that actually smooths lips over time.
13 beautiful chosen shades after surveying all the markets around the world for their best selling lipstick shade. So every shade here is guaranteed a following. But really, this line-up is so irresistible, you’d be spoilt for choice!
FUN FACT: The colours on the metal piece depict the exact shade of the lipstick. This was achieved after several trials. As a designer/photo editor, I can tell you that it’s not an easy feat at all!
I like how practical the packaging is. The metallic part of the casing is reflective so it can also be used as a mirror. That’s a very essential feature for me because I rely a lot on my phone’s front facing camera when touching up my makeup outdoors.
Names of all 13 shades. I actually love how they incorporate the word ‘pop’ in the name. It sounds so fun and youthful. And yummy. Wouldn’t it be nice if lipsticks are edible hahahahaha ambitious much.
The lipsticks are formulated to keep colour vibrantly true all day! They also have staying power that enable them to last once applied, and never really wear off.
The 13 shades are categorised into Nudes, Tawnies, Pinks and Violets. Let’s have a closer look at each of them:
Nudes
01 Nude Pop, 03 Cola Pop, 04 Beige Pop
These are designed to cater to different skin tones. Therefore there’s a dark shade in it 🙂 I guess for Asians, we are more suited for Beige Pop.
One swipe
Cola Pop on lips. My pick from this category!
I wore this colour to work today and it actually stayed on for a good 4 hours (until I had my lunch). The texture felt really soft and emollient, and it didn’t weigh down my lips. Despite it being lightweight, never once it bled and I didn’t have to line my lips nor powder it down with tissue to keep it in place. Most importantly, my lips were NEVER flaky the whole time! I can’t stand the feeling of roughness on my skin and my itchy fingers would tend to reach for the dry flakes on my lips when I use some other lipsticks, leaving huge patches of raw skin underneath. This didn’t happen today.
Tawnies
05 Melon Pop, 06 Poppy Pop, 08 Cherry Pop
One swipe. Gosh, look how pigmented they are?
This group of lipsticks generally have yellow undertones. My favourite here is Cherry Pop which is the reddest shade in this lineup. Got one for myself 🙂
Pinks
09 Sweet Pop, 10 Punch Pop, 11 Wow Pop
One swipe
With Punch Pop! Somehow it looks more fuchsia than hot pink.
I reckon this category would sell like hot cakes when the sale of this collection goes live because pinks are usually the more popular shades. The pinks are very pretty but sadly, I don’t think I can pull them off.
Violets
13 Love Pop, 14 Plum Pop, 15 Berry Pop, 16 Grape Pop
My pick from this category is Berry Pop! Hahaha no surprises here. And oh, here’s me with Vanessa from Clinique 🙂
Easily my favourite category in this release, it has the perfect nudes as well as shades for the more adventurous. Vanessa put on the darkest shade upon my persuasion (like many Asian girls, she was rather apprehensive about wearing dark lip colours because of ridiculous stereotypes which I’ve absolutely outgrown) and was pleasantly surprised at how good it looks on her. So I really, really encourage you ladies to ignore naysayers and try a dark shade! You won’t know if you carry it off until you try it 🙂
That’s all for this preview!
Note: If you’re wondering why there are missing shade numbers, that’s because this collection originally comes with 16 shades (all were launched in U.S.). I guess these 13 colours are what Clinique deemed most suitable for Asian skin tones 🙂
Thanks for reading! ❤
fionaseah.com 