REVIEW: MAC x Lorde Pure Heroine Lipstick


HELLO everyone!

It’s time for my first proper lipstick review! I finally received my MAC parcel after 2 torturous weeks and I was so stoked 😀 I can’t wait to show you guys how Pure Heroine looks. I mean c’mon, it’s DEEP PLUM! You can never go wrong with that. I think it’s the most gorgeous shade of purple!

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Campaign poster for her two-piece make-up limited edition collection in collaboration with MAC – Pure Heroine lipstick and Rapidblack Penultimate Eye Liner.

I first saw the campaign picture above sometime in April (tweeted by GlamourUK) and I was immediately won over. I’ve been obsessed with darker-than-usual lipstick shades recently so this just resonated with me. I also like Lorde and her unique sense of style so I knew I had to get the lipstick!

Due to budget constraint and my preference towards using gel eyeliner, I gave Rapidblack Penultimate Eye Liner a miss.

Unfortunately the lipstick is only available online and selected stores in U.S. But thank god for freight forwarders, I managed to buy this at time of launch on 5 June (yup, was camping on MAC website the entire day!) and get it shipped over to Singapore. If anyone’s interested to know, I used Vpost 🙂

Singaporeans! Find out how to buy from maccosmetics.com here!

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I’m slightly disappointed with the packaging though. Since it’s a Lorde x MAC collaboration, I expected some differentiation in it, like how MAC did for their Viva Glam collection. Right now the lipstick looks like any other lipsticks in the MAC’s permanent line (Pure Heroine is limited edition).

Okay, now time for a swatch!

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It’s kinda like dark violet with an undertone of fuchsia (true to this colour)

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Named after Lorde’s debut studio album, Pure Heroine is a fusion of Heroine (bright purple) and Cyber (very deep purple). It has an amplified finish. Like other MAC lipsticks, it slides smoothly on my skin and lasts a long time.

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What it looks like on an NC35 Asian skin.

One more :D

One more 😀 On my eyes is “Classic” from the Too Faced Natural Eyes palette

My verdict: To my dismay, it doesn’t look like what it is on the campaign poster *sigh* so I’m pretty disappointed 😦  I’d say it’s 80% Heroine and 20% Cyber whereas the poster depicts the other way round (which is what made me want to get it 😦 ). This is definitely too bright purplish for my liking.

However if you like Flat Out Fabulous or funky shades of purple, this is definitely something you should get!

Pure Heroine and Rapidblack Penultimate Eye Liner retail for US$16 (S$20) and US$19.50 (S$25) respectively. Both items will be made available internationally on maccosmetics.com in July (exact date unknown).

I spent S$56.20 inclusive of shipping charges for 2 lipsticks (including Pure Heroine) not available in Singapore 🙂 So if you do the math, each lipstick is only approximately S$28 which is still cheaper than a regular-priced MAC lipstick here (S$29). But the wait is terrible lol unless you opt for express shipping.

Thanks for reading!

Do you own Pure Heroine as well? Share with me your thoughts about the product! 😀

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4 thoughts on “REVIEW: MAC x Lorde Pure Heroine Lipstick

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