As temperature rises across the world, beaches become crowded with sunbathers and swimmers armed with sunscreens to protect them against the sun’s harmful rays. While it may be common knowledge that too much sun is bad for the skin, less is known (or rather, not much emphasis is placed) about the adverse effects it and the seawater have on the hair. Since seawater has high salt content, it strips moisture away from the hair, resulting in a brittle and dull texture that causes tangling and split ends.

But that’s not to say that you should stay indoors and not bask in the summer sun. Fortunately for us, we have Coco & Eve to mitigate the rigours of daily life (swimming in chlorinated pools, styling, frequent use of hairdryer, etc.) so even people living in the tropics (me!) will be able to boast luscious locks all day e’er’ day!

Manufactured in the U.S., Coco & Eve was founded by a few expats living in Singapore (say what? 🇸🇬 ) who saw the need for a hair masque that not only repairs their parched and damaged hair from prolonged exposure to the sun, but also provide them with the nourishment they deserve to stay healthy. Hence, the product is created using 2 main ingredients – raw virgin coconuts and figs, both of which known for their hair strengthening qualities – to restore the hair to its pure state. They do so by preventing hair breakage and split ends while promoting a healthy scalp and preventing problems such as dandruff. Furthermore, it also contains linseed, shea butter and argan oil to improve the texture and vitality of the hair.

For complete list of ingredients, click here.

Animal lovers and sceptics will be thrilled to know that the hair masque is cruelty-free and 100% vegan (in this respect, nothing carries more credibility than a seal of approval from PETA), and free of gluten, sulfates, phthalates or parabens. Get beautifully shiny locks with a conscience as the brand works with specialists and thoroughly researches their producers and ingredients – which, by the way, originate from Bali (home to the world’s largest producer of coconuts), Hawaii and the U.S. – to ensure that they are ethically and responsibly sourced without ever compromising on their quality. With ingredients so fresh and beneficial, it goes without saying that this product is also suitable for all hair types and ages (yes, children too!).

The hair masque arrived in a box brimming with tropical leaf motifs, accompanied by a complimentary tangle tamer brush with a 2-tier bristle arrangement to detangle hair and help with application of the masque. Upon unscrewing and lifting the lid of the masque tub, my nose caught the sweet aroma of coconut and then took me back to the time I had coconut ice-cream at Chatuchak Market – the hair masque seriously smells like the dessert! The tub would have been emptied in no time if the product were edible lol 😋

Following the instructions printed on the packaging, I washed my hair with my supermarket shampoo (which I just realised contains sulfate 😫 Ideally, you should use one without sulfate) and dried it with my towel before evenly applying a generous amount of product to it and brushing through with the tangle tamer. The whole application process took less than 3 minutes, but it could definitely be shorter if not for the fact I had to pictorially document it.

The masque acts in place of normal conditioner so after having the product on for 10 minutes, I rinsed it off with warm water and blew dry my hair while brushing it at the same time. The masque should be left on the hair for 5 to 10 minutes but the longer the better! For optimal results, you can even sleep in it (by covering it with a shower cap) and then wash it off the next day.

♥  For dry hair, use 2-3 times a week;
♥  For normal hair, use 1-2 times a week;
♥  For oily hair, use just once a week and focus the product towards the ends of the hair and avoid the scalp

Although the effects weren’t very noticeable on my hair (it was already rather smooth to begin with because I seldom style it nor engage in activities that put me in direct contact with the sun or harmful chemicals), it still makes a better conditioner than my existing one. Therefore, I plan to use this at least twice a week.

In addition, unlike many treatments that leave a greasy film on the hair (imagine the product transferring to the pillow and onto your face – ew!), Coco & Eve leaves nothing but naturally flowy tresses and a pleasant coconut scent to boot (I lost count the number of times I took a whiff of my hair 🤭). Running my hands through my hair, the softness it promises is also apparent. Ultimately, I think this would benefit swimmers and people with chemically treated hair.

What are your thoughts about Coco & Eve Hair Masque? Take a quick poll or let me know your views in the comments below 🙂

Thanks for reading!

Coco & eve is now available on their website for S$64.90. Besties kits are also available at S$99.90 each with Free shipping (delivery restrictions may applyy) on all orders.

Products were supplied by Coco & Eve in exchange for this review but all opinions expressed are my own.

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