Makeup collections come and go in a matter of weeks, but one M·A·C collection in particular generally stays all year round. The Viva Glam line, which turns over annually with a new range of product(s), has gotten Sia as its spokesperson for the year and I am beyond thrilled – and it’s not just because she has made explaining how my last name is pronounced so much easier.
Having written chart-toppers for Shakira (Try Everything from the movie Zootopia), Rihanna (Diamonds) and Flo Rida (the catchy chorus for Wild Ones), among many others, the Australian singer-songwriter needs no introduction. Since lending her cathartic voice to David Guetta’s Titanium (in which she showcased her songwriting chops), Sia’s popularity has not only skyrocketed, but also disrupted her plans to solely be an all-pop songwriter for hire. Her prominence prompted her to come out of retirement from being a recording artiste to release her sixth and seventh studio albums (yes, she had already made a name for herself as a successful singer prior to this) made up mostly of rejected tracks she had written for other artistes. Proving that one man’s meat is indeed another man’s poison, her comeback spawned a couple of number-one singles including Chandelier, Cheap Thrills and The Greatest which remained as earworms in my head for a long time.
But her success did not come without setbacks. During her early years, Sia struggled with drug and alcohol addiction, was diagnosed with bipolar disorder and had even contemplated suicide while dealing with fame (which intensified when the press found out about her bisexuality). Sobering up eventually, she realised the damaging effects of fame and retreated from public view. Hence, despite being a critically-acclaimed musician now, Sia does not feel comfortable being in the limelight and would obscure her face with giant wigs, use a proxy performer and refuse to promote her material (yet was able to sell millions of copies worldwide!) to avoid a celebrity lifestyle and maintain some privacy, that is, with the exception of her partnership with PETA to help end the animal homelessness crisis.
As an extension of her philanthropy, Sia collaborated with M·A·C on their Viva Glam campaign which finances educational programmes aimed at preventing HIV/AIDS and helping people with the disease. The product – a red lipstick – is a compatible match with the notoriously camera-shy singer who is often seen rocking her signature red pout (which I learnt today is Ruby Woo) under her bob wig.
Consistent with the preceding Viva Glam lipsticks, Sia’s version features her signature emblazoned on the polished black surface of the tube. Described as a bright yellow-red with a matte finish, the lipstick delivers a vivid medium red (supposedly to mimic Ruby Woo, but more hydrating) with a soft sheen and nanoscopic gold flecks only noticeable up close when applied. With just a single swipe, it deposits a full-on lightweight layer of opaque coverage for a bold and sophisticated look without bleeding into the lip lines. It tends to skip and drag a bit across the lips owing to its slightly drying texture (typical of matte lipsticks), but it does not strip moisture off the lips over time. This lipstick is almost transfer-proof as most of it stayed put on my lips for more than 8 hours. When it did wear off, it faded to a pretty stain.
Ruby Woo has always been one of my favourite red lipsticks but its annoying drying tendencies put me off, so knowing that Viva Glam Sia can be a substitute for it certainly earns it a few extra points. I’ve got to admit, though, that red may not be the most interesting lip colour in this day and age where every beauty brand in the market is constantly trying to differentiate itself with never-seen-before lipstick shades, but it is likely the only colour most people would associate Sia with.
What do you think of the Viva Glam lip colour this year? Let me know your thoughts in the comments below or take a quick poll!
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