SCROLL DOWN FOR WINNERS
It was barely 11 a.m. on a Saturday, just four days shy of our nation’s birthday. Blaring music from the tower speakers configured next to a stage for a significant event at Big Box pierced the usually-quiet mall in Jurong East. Unbeknownst to many, a Korean premium shop initiated and appointed by the Korean government (Small & Medium Business Corporation or SBC for short) as an exclusive authorised agent to promote their locally-made products was about to open its doors officially.
I’M STARTICE main entrance
This 4270-square-foot unit marks the first Singapore outlet for I’M STARTICE (아임스타티스) which already has locations worldwide including the U.S., China, Vietnam and Indonesia. The relatively low-key occasion was graced by one-eighth of Running Man cast, Ji Suk-jin, as well as business partners and several South Korean government officials. I’M STARTICE commemorated its official opening with a ribbon-cutting ceremony and a free lucky draw where shoppers could stand a chance to win up to S$1000 worth of shopping vouchers. Missed it? Click here to watch the repeat of Big Box’s live stream or check out the pictures below!
Ji Suk-jin and the other VIPs present at the grand opening
Ribbon cutting ceremony
Announcing the winners of the lucky draw
And this lucky guy walked away with S$1000 worth of I’M STARTICE shopping vouchers! Dude, you can practically buy one of every item in the shop with those vouchers!
We scored a picture with Suk-jin oppa! I had a solo picture with him but I accidentally deleted it 😥😥😥
Conveniently located right before J-Walk connecting to Jem on level 2, I’M STARTICE boasts a wide variety of products from cosmetics to food to household wares (not sold anywhere else in Singapore) by small to medium enterprises with a limited selection of offerings from mainstream brands such as Innisfree (mainly their facial masks) and Lotte. Due to their low visibility, most of the brands carried at the shop may be unfamiliar even to the most dedicated Koreaboos but they are in no way inferior to more established brands. Apart from the stringent South Korean safety standards they have to comply with, it is also no secret that K-beauty products in general are made of high-quality (and sometimes exotic) ingredients which their Western counterparts fall behind on. And yet, they are inexpensive. For instance, a 125 ml tub of Mizon’s Water Max Aqua Gel Cream costs just S$19.90 when a similar product by a more reputable brand with less than half the volume would set you back at least S$50.
This area sells mostly household items
Heading to an EXO concert any time soon? These official EXO light sticks may interest you..
The other side of the shop stocks up beauty products and food
Another Korean group that has been generating a lot of buzz lately for winning international awards… BTS! Why hand cream of all products, though..? I guess whatever sells with their autographs and faces on it.
Crazy for Aloe Vera!
A complete list of participating merchants and their specialty products can be found here (though I can’t guarantee that everything featured is available in-store here).
My favourite section in the shop!
There’s something for everyone – even the men get a beauty section dedicated just for them!
Some beauty products for the femme..
Skin care products are sold in a bundle at relatively affordable prices!
Of course, how can there NOT be face masks? South Korea is well-known for their face masks!
Makeup by J.ESTINA, which is more known for their jewelry
Authentic (Sanrio license awarded in Shanghai) Hello Kitty Face and Body brushes! You’ll be surprised at how affordable they are!
Korean dietary supplements
Snacks and some instant beverages
Instant food on the other side
You can find foods like kimchi tteok-bokki in the refrigerator
Household products like adult diapers, containers and diapers are also sold at I’M STARTICE!
At I’M STARTICE, products are priced as low as S$1.30 for an instant ramen cup and can be as much as over S$200 for a bag pack. On the whole, everything – especially those at the food and beauty sections – is rather affordable so you should be able to stretch your dollar a lot farther than you would at other Korean marts. The following shows some interesting Korean products I could get under S$100:
Dr. Plus Banana Milk Mask Pack
And they smell EXACTLY like Banana Milk. The essence has the texture of milk too!
These Choco Cacao Nose Pore Strips made me craved for chocolates every time I use it. The chocolatey smell is really no joke!
What I bought from the Hello Kitty section. Two of these will cost less than US$100 altogether.
Hello Kitty 4D Face Brush
Hello Kitty 4D Face Brush
Black Hello Kitty 4D Body Brush
Black Hello Kitty 4D Body Brush
Black Hello Kitty 4D Face Brush
Great news for those who hate hustling through the crowd and meandering around the aisles!
You can soon place your orders online at the comfort of your couch and pick them up in-store on another day. This service is not available at the moment, but do check back for further updates!
Some Korean cup noodle which I’ve yet to try..
I’ve grown tired of Samyang noodles.. Time for a change!
Green Tea Dream Cacao
Korean fried chicken-flavoured chips? Take my money!
Other purchases we lugged home were a few vacuum-sealed airtight containers (which we bought mainly for storing durians in the refrigerator😲) and a set of kitchen cooking tools meant for our future use (when we’ve gotten our own flat – gotta think ahead, y’know?). Teehee!
And now, here comes the most exciting part of this post..
★ ★ ★ INSTAGRAM GIVEAWAY ★ ★ ★
I understand Jurong East may be a little too far for some of you living in eastern Singapore, so I plan to bring some of I’M STARTICE’s bestsellers to your doorstep (or rather, mailbox) instead! It has been awhile since I held a giveaway, so I promise this is gonna be huuuge. To thank you for your continued support all these years, I will be gifting three lucky readers either a Hello Kitty 4D Facial Brush or Body Brush. More prizes are up for grabs this time around so as to increase your chances of winning something from this giveaway! If you are a Hello Kitty fanatic, this is definitely one giveaway not to be missed 😘
Prizes to be won
1 × Hello Kitty 4D Facial Brush
2 × Black Hello Kitty Body Brush
To participate in this giveaway, all you need to do is complete the following easy steps:
- Follow me (@amelieseah) and I’M STARTICE (@imstartice.sg) on Instagram
- Comment on this Instagram post why you should be picked as the winner (unfortunately, you won’t be able to choose the prize) and..
- Tag 2 friends who may also want to lay their hands on these Hello Kitty brushes
And I will pick 3 lucky winners once the giveaway ends! 😉
T&C #1: ELIGIBILITY
This giveaway is open to everyone currently residing in Singapore only. To enter the giveaway, participants must follow @amelieseah and @imstartice.sg on Instagram, tag two (2) friends and comment why you want to win the Hello Kity brush on this particular Instagram post. Only entries on Instagram will be considered for this giveaway. Entries submitted after 8 September 2017, 2359 h will be disqualified.
T&C #2: SELECTION & DELIVERY
Winners will be electronically selected and will be notified via e-mail within 3 days of the closing date. All giveaway results are final; winners are not allowed to choose the prize. Prizes are also non-transferable. Winners will be announced on the aforementioned Instagram post as well as on this feature. Prizes will be delivered by post only and no meetups will be entertained. In the event of unclaimed or unsuccessful prize claims, another draw will be held to determine the next winner.
FIONASEAH.COM reserves the right to edit, amend the giveaway Terms and Conditions (T&C #1 and #2) as it deems fit.
[UPDATED: 10 SEP 2017]
★ ★ ★
That’s about it!
Thanks for reading and good luck if you are intending to enter the giveaway! 😄
big box (next to Jurong East MRT Station)
1 Venture Dr, level 2
Instagram: imstartice / imstartice.sg
THIS FEATURE WAS DONE IN COLLABORATION WITH I’M STARTICE. PRODUCTS FEATURED WERE EDITORIALLY SELECTED. ALL OPINIONS, AS ALWAYS, ARE GENUINE AND UNINFLUENCED.
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