[SHOUT-OUT] TAKASHIMAYA Beauty Hall #UnveilANewFace with New Brands and Counters


Hello everyone!

Singapore’s leading department store, Takashimaya recently celebrated its 25th Anniversary with a little unveiling party to introduce a couple of new brands such as HERA, Fresh and Albion, as well as to reveal the transformation of some existing counters.

The press event – hosted by Jade Seah and Marie Alexander – kicked off last Tuesday (the day before Hari Raya Haji) with live makeup demonstrations by celebrity makeup artist Ginger Lynette using products from the aforementioned brands. HERA’s global makeup artist Lee Sehyoung was also present to work his magic on the face of the model while giving some insightful tips with other respective trainers on how to achieve flawless skin using the brand’s makeup products. Following that, Class 95 radio deejay Jean Danker opened Day 2 of the event by inviting makeup maestro Peter Khor to take centre stage to demonstrate his coveted skills.

Read on to find out what went down on those two exciting days!

All photographs courtesy of Alexander PR Group and Willy Foo unless otherwise stated

DAY 1

TAKASHIMAYA celebrates its 25th anniversary with #UnveilANewFace

TAKASHIMAYA celebrates its 25th anniversary with #UnveilANewFace

Media personality Jade Seah picking the lucky draw winners!

Media personality Jade Seah picking the lucky draw winners!

Mouth-watering Japanese canapés by Ma Maison

Mouth-watering Japanese canapés by Ma Maison

Guests were also treated to some delicious pastries and cakes by Butter Studio

Guests were also treated to some delicious pastries and cakes by Butter Studio

Bloop

Pretty nails at the Bloop booth!

Pretty nails at the Bloop booth!

HERA

TAKASHIMAYA Beauty Hall welcomes HERA!

TAKASHIMAYA Beauty Hall welcomes HERA!

HERA's global makeup artist Lee Sehyoung (who flew in from South Korea) giving some invaluable beauty tips

HERA’s global makeup artist Lee Sehyoung (who flew in from South Korea) giving some invaluable beauty tips

Fresh

Fresh is also one of the newcomers at the beauty hall

Fresh is also one of the newcomers at the beauty hall

Check out their counter!

Check out their counter!

Some star products by Fresh!

Some star products by Fresh!

Live demonstration by a representative from Fresh

Live demonstration by a representative from Fresh

Fresh product testing

Fresh product testing

Albion

Welcome! Albion joins the ranks of HERA and Fresh

Welcome! Albion joins the ranks of HERA and Fresh

Some of Albion products

Some of Albion products

Aren't these eye shadow quads pretty?!

Aren’t these eye shadow quads pretty?!

Albion skin care products

Albion skin care products

Celebrity makeup artist Ginger Lynette wowing the crowd with her makeup prowess

Celebrity makeup artist Ginger Lynette wowing the crowd with her makeup prowess

DAY 2

Radio personality Jean Danker looking at stunning as ever while addressing the crowd before her

Radio personality Jean Danker looking at stunning as ever while addressing the crowd before her

Chantecaille

Cult beauty label Chantecaille (pronounced shan-duh-kai) finally opens its first outlet in South East Asia at TAKASHIMAYA!

Cult beauty label Chantecaille (pronounced shan-duh-kai) finally opens its first outlet in South East Asia at TAKASHIMAYA!

The brand's founder Sylvie Chantecaille is an anti-poaching advocate, so don't be surprised to find images of at-risk animals embossed on the eye-shadow pans of its signature and collectible palettes!

The brand’s founder Sylvie Chantecaille is an anti-poaching advocate, so don’t be surprised to find images of at-risk animals embossed on the eye-shadow pans of its signature and collectible palettes!

The embossing has already worn away with use, but you can roughly make out the elephant print on two of the pans

The embossing has already worn away with use, but you can roughly make out the elephant print on two of the pans

More of Chantecaille! Their products are so pretty!

More of Chantecaille! Their products are so pretty!

THREE

Hello and welcome, THREE!

Hello and welcome, THREE!

Some of THREE's products

Some of THREE’s products

Celebrity makeup artist Peter Khor showing us the tricks of the trade!

Celebrity makeup artist Peter Khor showing us the tricks of the trade!

MDNA

All hail the queen of pop: TAKASHIMAYA brings in Madonna's premium line of skincare products, MDNA SKIN

All hail the queen of pop: TAKASHIMAYA brings in Madonna’s premium line of skincare products, MDNA SKIN

You can already tell how luxurious (and expensive *gulps*) her products are just by the looks of the packaging!

You can already tell how luxurious (and expensive *gulps*) her products are just by the looks of the packaging!

Shiseido

Not a newcomer, but Shiseido has just got a counter revamp! It's so much more spacious now!

Not a newcomer, but Shiseido has just got a counter revamp! It’s so much more spacious now!

The goodie bag I received for attending the press event! I will be doing a review on the Guerlain lipstick soon 😉 (Photo by me)

The goodie bag I received for attending the press event! I will be doing a review on the Guerlain lipstick soon 😉 (Photo by me)

Other new beauty brands not mentioned above include Clé de Peau Beauté, La Prairie, La Mer, Sisley, ReFa and Yves Saint Laurent Beauté.

Have you popped by the beauty hall at TAKASHIMAYA to get your beauty fix yet? Let me know what you’ve bought in the comments below!

Thanks for reading!

All brands featured above are available at Cosmetics Department, Level 1, TAKASHIMAYA Department Store (391 Orchard Road Singapore 238872)

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