EVENT: LINE Friends Pop-Up Store at 313@Somerset


MEDIA INVITE

Hey guys!

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LINE in Singapore

Almost three years ago when I got my first smartphone (yes, I was probably the last person my age to own a smartphone then because… buttons for the win), I was so intrigued by mobile apps that I started downloading a whole slew of them on it. Messaging apps, of course, form an integral part of my phone usage (because for the first time ever, I didn’t have to pay for excessive messaging), even today. I had a few of them installed on my phone for different purposes but I only actively used two, one of which was LINE for its free voice calls (back then before WhatsApp introduced it) and wide selection of expressive stickers. The latter reminds me of the good ol’days of MSN Messenger when I would bombard the other party with lots of big emoticons. But the Japanese messaging app is different in the sense that its stickers feature popular cartoon characters from Disney, SpongeBob SquarePants and even my favourite Pokemon! To date, I think I’ve spent over S$8 on these premium LINE stickers alone ^_^” They’re just sooooo cute!

But that doesn’t leave frugal users, who are reluctant to pay, with nothing. There are also default stickers which are equally expressive and endearing. You’re bound to find something that accurately illustrates your mood among the pool of free stickers starring LINE’s mascots Moon, James, Cony and Brown (the only expressionless one hahaha but still adorbs, my favourite!)

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LINE style! From left: Brown, Cony, PSY, Moon and James. (source)

By 2013, LINE became even more popular with over 120 million users (more than 400 million now) across the globe. Its mascots even have its own TV animated series in Japan (click here for episode 1! Please watch it’s damn funny), further proving how well-received the app is.

In 2014, as part of LINE’s efforts to bringing Singaporean closer to the ultimate LINE experience, it held its first ever pop-up store at Wisma Atria to roaring success, with as many as 100 people queuing up before its opening to be one of the lucky customers to walk away with free LINE mini doll worth S$14.

This year, if you haven’t heard already, the high-anticipated pop-up store is back again for the second time, at 313@Somerset. Located at the mall’s Atrium on Level 1, the pop-up store will run from 8 June to 15 July 2015 and will likewise have an extensive array of official LINE merchandise including exclusive collaboration items.

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Entrance of 313@Somerset

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From level 3 of the mall! It’s e-ve-ry-where!

My favourite LINE character mascots, Cony and Brown will also make special appearance during the period of the pop-up store for photo-taking opportunities. The event will also feature a photo zone, complete with a backdrop for the perfect selfie with the mascots. Scroll down towards the end for the mascots’ meet-and-greet timings!

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With Brown and Cony! Brown is so animated and affectionate I love it!

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Brown giving me a thumbs-up for initiating a selfie HAHAHA (aye can’t see the backdrop though)

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Missed the appearance of Cony and Brown? Fret not! There are mascot cut-outs of all the LINE characters for you to pose with, available 24/7 hehe

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The names of the characters are on the ground just in case you forget who they are!

As I was invited to the media preview of the pop-up store this morning (2 hours before the official opening), I was also one of the first to lay my hands on the merchandise! YAY! Let’s take a look at what the store offers, as well as some highlights of the event 🙂

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SPOTTED: Crew putting up the Brown Cuddle Doll on display. It’s H U G E.

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“I’m ready! Come and buy me! S$298 only :D”

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Spotted another Cuddle Doll! This time it’s Cony!

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This is one of the collaborated items I was talking about – the limited edition LINE x Swarovski jewellery

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Jewellery close-up

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Omg how cute is this necklace??

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Another collaboration, with EZ-Link card! And it’s only S$10!

The third collaborated items are the LINE x LAMY pens 🙂

Sally the duck!

Cups for sale, featuring Sally the duck!

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Water bottles

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Sally water bottle

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Cushion

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Figurines

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Head plush

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Mini plush

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Postcards

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Postcard designs

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Plushies

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Gel pens

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Pin badges

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Dust caps

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Folders and notepads

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More badges and other stuff

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Apparels! Boyfriend and I both got one top each

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1.5 hours later, some guy really bought the Brown Cuddle Doll! Woah who’s that lucky girl (I assume)?

Prices at the pop-up store range from S$2.50 for a folder to S$298 for a LINE Cuddle Doll. It’s surprisingly affordable if you ask me and I even got myself a Brown mouse pad! Boyfriend also won a Brown pin badge from the sure-win lucky draw! 🙂

Other LINE user privileges

– All LINE users will receive 10-20% discounts

– Type your receipt number in LINE Event Official Account for a sure-win lucky draw of LINE merchandise! Official hard copy receipt has to be produced upon collection for verification

– Notice of LINE Brown x LAMY Limited Edition pen sale will be highlighted via LINE Event Official Account

Apart from the merchandise, there are also several events lined up for the shoppers!

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Also, follow 313@Somerset on LINE for a chance to win vouchers, goodies and many more!

Thanks LINE Singapore, 313@Somerset and Originally Us for having me. I had a blast! I also received an awesome goodie bag as well, courtesy of 313@Somerset 🙂 Let me show you guys what’s in there:

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What’s in my goodie bag

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What’s in my goodie bag – stickers

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What’s in my goodie bag – Head Plushies!!

Head on down to 313@Somerset now and immerse yourself in the exclusive LINE merchandise and engage in some fun and games! Remember, the pop-up store is only going to be around ’til 5 July, less than a month from now so hurry!

LINE FRIENDS POP-UP STORE

8 June – 5 July 2015
Store hours: Mon-Thu 11am – 10pm / Fri and Weekends 10am – 10pm
Venue: 313@Somerset, 313 Orchard Road, S(238895)
Homepage | Facebook | YouTube | 313@Sometset Facebook Page

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