Hello lovelies!

Whether you like it or not, the Kardashians/Jenners are the epitome of modern day phenomenon. They hold such immense influence that virtually anything they put out into the world would garner overwhelming response from the public. Even the male members of the family who don’t court the media as much as the ladies do get a fair share of the limelight as well. Hence, when Bruce Jenner (the father of the Jenner sisters, in case you’re wondering) went public last year with his new female identity, Caitlyn, it merely took 4 hours and 3 minutes for her freshly opened Twitter to reach 1 million followers, thereby smashing the Twitter world record previously held by President Barack Obama.

Not long after the big reveal, M.A.C Cosmetics, who is already recognised for their efforts in the fight against HIV/AIDS with their Viva Glam campaign, announced their partnership with Caitlyn Jenner on an online-exclusive lipstick which 100% of the proceeds would go to the M.A.C AIDS Fund Transgender Initiative to further its work in support of transgender communities. As a pro-LGBT beauty aficionado, this is definitely one M.A.C release I wouldn’t want to miss.

Housed in the regular M.A.C all-black matte plastic body, Finally Free unfortunately does not share the same privilege as the lipsticks in the Viva Glam line of having its own specially-designed packaging (possibly because it is only a prelude to her second and more extensive collection that is slated to launch in early January next year). Without any hint of the collaborator on the packaging, this lipstick can easily be passed off as any Cremesheen in the permanent line.

Finally Free is described as a midtone rosey nude with a Cremesheen finish. Staying true to the brand’s all-inclusive philosophy of embracing “All Ages, All Races, All Sexes” with their makeup, this lipstick boasts a universal shade that adapts to any skin tones. It glides on buttery smooth and leaves a very moisturising and buildable semi-opaque finish that sits comfortably on the lips. Although not very long-lasting as it stains everything it touches, this shade lends a healthy sheen without being too glossy and keeps the lips feeling supple and conditioned while still on. Dab lightly on the lips for a tint effect if you’re not in the mood for a full lip look 🙂

The ultra flattering wash of colour coupled with the fact that I would be, in a way, contributing towards a meaningful cause with my purchase makes me adore this lipstick even more and I’m already looking forward to her Spring collection which will also be online-exclusive. Likewise, 100% of the selling price from the second release will be donated to transgender organisations and it’s definitely going to top the US$1.3 million made from the sale of Finally Free. That’s a lot of money contributed by someone from a purportedly self-absorbed family, if you ask me.

What are your thoughts on this shade?

Thanks for reading! ❤

Finally Free is an online-exclusive and is available on MACCosmetics.com for US$17 for a limited time.