PREVIEW + REVIEW: M.A.C Rollerwheel Liquid Liner in Rollin’ Black Shine & Rollerwheel Brown


Hello everyone!

Makeup trends come and go, but winged eyeliner remains as one of the most classic looks in history. In spite of this, not everyone can pull off or master the delicate art of eyeliner application, especially if you have not-so-steady hands coupled with a pair of hooded eyelids which magically makes any sign of eyeliner disappear (or worse, smear on the upper lids) the moment you open your peepers. The felt or brush tip that comes with most eyeliners gives the user full control of the placement and direction of the line so mistakes tend to be less forgiving. Even seasoned wing drawers, despite having gone through a couple cycles of trial and error, make ghastly goofs sometimes (on what I call “bad hand days”), much less amateurs!

Which brings me to the proverbial million-dollar question – what would be suitable for beginners and clumsy hands, then? M·A·C might have just found the answer with their upcoming Rollerwheel Liquid Liner.

Dubbed the “training wheels” for liquid lining, the limited-edition Rollerwheel Liquid Liner features a pizza-cutter-like spinning disk applicator that absorbs adequate amount of product from its little bottle to provide a continuous and smooth stroke of colour. The rolling tip is made with the right thickness to create precise and geometric flicks while hugging the lash line so even the shakiest of hands won’t stand a chance. Also, since the applicator is made entirely of plastic, it will not fray or become blunt after several uses unlike felt- or brush-tip nib, or mechanical and regular liners. So the perfect skinny-lined winged effect is guaranteed every time (no sharpening required!) until it runs out of product.

The Rollerwheel Liquid Liner is available in 4 shades: Rollin' Black Shine [Shiny Black], Rollerwheel Brown [Warm Brown], Roller Royale [Royal Blue] & On A Roll Black [Matte Black]

The Rollerwheel Liquid Liner is available in 4 shades: Rollin’ Black Shine [Shiny Black], Rollerwheel Brown [Warm Brown], Roller Royale [Royal Blue] & On A Roll Black [Matte Black]

The all-black packaging that we M᛫A᛫C addicts are so familiar with..

The all-black packaging that we M᛫A᛫C addicts are so familiar with..

Encased in long colour-coded boxes and tubes which coordinate with the shade of the eyeliner for easy identification, only a third (or less) of the packaging contains the product. The rest of it is taken up by the incurvated screw cap which is designed for better grip and a more effective handling.

The stopper is shaped like a starburst so that the roller applicator can be inserted into the tube in any way

The stopper is shaped like a starburst so that the roller applicator can be inserted into the tube in any way

I don’t know about you, but I thought this was a groundbreaking invention that would actually solve most eyeliner woes and I’m pretty sure other cosmetics brands shared a “Why didn’t I think of that?” moment when Ashley Rudder posted a sneak peek of it. But does it live up to its hype or is it just another gimmick? I (gladly) took one for the team and purchased two of the shades from the preview to try it for myself.

#1 Rollin’ Black Shine

M·A·C Rollerwheel Liquid Liner in Rollin' Black Shine (US$21 / S$36)

M·A·C Rollerwheel Liquid Liner in Rollin’ Black Shine (US$21 / S$36)

M·A·C Rollerwheel Liquid Liner in Rollin' Black Shine

M·A·C Rollerwheel Liquid Liner in Rollin’ Black Shine

M·A·C Rollerwheel Liquid Liner in Rollin' Black Shine

M·A·C Rollerwheel Liquid Liner in Rollin’ Black Shine

M·A·C Rollerwheel Liquid Liner in Rollin' Black Shine

M·A·C Rollerwheel Liquid Liner in Rollin’ Black Shine

M·A·C Rollerwheel Liquid Liner in Rollin' Black Shine

M·A·C Rollerwheel Liquid Liner in Rollin’ Black Shine

M·A·C Rollerwheel Liquid Liner in Rollin' Black Shine

M·A·C Rollerwheel Liquid Liner in Rollin’ Black Shine

M·A·C Rollerwheel Liquid Liner in Rollin' Black Shine

M·A·C Rollerwheel Liquid Liner in Rollin’ Black Shine

M·A·C Rollerwheel Liquid Liner in Rollin' Black Shine

M·A·C Rollerwheel Liquid Liner in Rollin’ Black Shine

M·A·C Rollerwheel Liquid Liner in Rollin' Black Shine

M·A·C Rollerwheel Liquid Liner in Rollin’ Black Shine

When it comes to eyeliner, most of us tend to default to black because it is always a safe bet due to its versatility. Therefore, M·A·C has come up with two finishes of black for this collection – shiny and matte – to satisfy your inner goth. I had picked out the former because the matte one appeared too flat for my liking. The subdued glint pervading Rollin’ Black Shine, on the other hand, adds more dimension and brightness to the eyes.

Rollin’ Black Shine glides easily with no tugging or pulling on the lids and dries down almost instantly with an even and opaque consistency. It bleeds slightly when swatched but isn’t noticeable on the lids. The rolling tip restricts application to some extent which is good in a way because it helps prevent you from going off course. It hugs every curve of the lash line so it tends to smudge into the lashes in the application process. For this reason, I find the Rollerwheel Liquid Liner to be great for tightlining. Smudge-proof once the product dries down, it stays put even when the lids become visibly oilier after six hours.

#2 Rollerwheel Brown

M·A·C Rollerwheel Liquid Liner in Rollerwheel Brown (US$21 / S$36)

M·A·C Rollerwheel Liquid Liner in Rollerwheel Brown (US$21 / S$36)

M·A·C Rollerwheel Liquid Liner in Rollerwheel Brown

M·A·C Rollerwheel Liquid Liner in Rollerwheel Brown

M·A·C Rollerwheel Liquid Liner in Rollerwheel Brown

M·A·C Rollerwheel Liquid Liner in Rollerwheel Brown

M·A·C Rollerwheel Liquid Liner in Rollerwheel Brown

M·A·C Rollerwheel Liquid Liner in Rollerwheel Brown

M·A·C Rollerwheel Liquid Liner in Rollerwheel Brown

M·A·C Rollerwheel Liquid Liner in Rollerwheel Brown

M·A·C Rollerwheel Liquid Liner in Rollerwheel Brown

M·A·C Rollerwheel Liquid Liner in Rollerwheel Brown

M·A·C Rollerwheel Liquid Liner in Rollerwheel Brown

M·A·C Rollerwheel Liquid Liner in Rollerwheel Brown

 

M·A·C Rollerwheel Liquid Liner in Rollerwheel Brown

M·A·C Rollerwheel Liquid Liner in Rollerwheel Brown

M·A·C Rollerwheel Liquid Liner in Rollerwheel Brown

M·A·C Rollerwheel Liquid Liner in Rollerwheel Brown

Black may be a classic colour but it is far from the only option. In fact, brown and grey have become the go-to eyeliner shades ever since they have been proven by beauty experts to accentuate and bring features forward in a flattering way. If you are one of those who have already ditched black eyeliner for brown, Rollerwheel Brown would be right up your alley.

This warm brown has a matte finish for a more subtle look. Similarly, it applies smoothly with no tugging or pulling and has amazing staying power. It has more of a watery consistency at first but dries down to an opaque and completely matte finish after a few seconds. It is highly-pigmented as well. Although it bleeds when swatched, it is hardly ever noticeable on my lids.

M·A·C Rollerwheel Liquid Liner smudge test

M·A·C Rollerwheel Liquid Liner smudge test

Compare the finish and pigmentation with other eyeliners I have. In terms of longevity, and pigmentation, Benefit's still wins hands-down. It takes 5 times more effort to remove the Benefit eyeliner

Compare the finish and pigmentation with other eyeliners I have. In terms of longevity, and pigmentation, Benefit’s still wins hands-down. It takes 5 times more effort to remove the Benefit eyeliner

The applicator of these two featured shades picks up enough product from the bottle to line both upper eyelids every time. It feels a little sharp and, no doubt, will take some getting used to. Do not apply full pressure to it or you will tear. Exert light pressure to create a thin line, or press down for a more dramatic cat-eye look. The position of the applicator has to be such that the edge of the wheel is directly on the lid or it won’t give a defined line. For novice users (which basically means everyone of us since this is a new invention), application would perhaps be more manageable if short strokes are used instead. According to M·A·C, each bottle will last about three months if used on a daily basis.

[BEFORE] With only eye shadow on

[BEFORE] With only eye shadow on

[AFTER] M.A.C Rollerwheel Liquid Liner - left: Rollin' Black Shine / right: Rollerwheel Brown

[AFTER] M.A.C Rollerwheel Liquid Liner – left: Rollin’ Black Shine / right: Rollerwheel Brown

All in all, I would say that the Rollerwheel Liquid Liners is one of, if not the best eyeliner I have come across because they offer great precision and pigmentation and are also relatively easy to use. The price is (in my opinion) pretty affordable as well so you don’t have to break the bank to get it. It is a pity that these are limited edition because they definitely deserve a permanent spot in the M.A.C inventory. But since it’s such an innovative product, I’m sure it won’t be long until other brands start churning out something similar as well 😭 (Psst… please price them lower if you can!)

What are your thoughts about these new offerings by M.A.C? Let me know your thoughts in the comments below or take a quick poll!

Thanks for reading!

M·A·C Rollerwheel liquid liner is expected to drop this Thursday (3 August 2017) at all local M.A.C outlets as well as on MACCosmetics.com on 17 August 2017. this product is already available in the u.k. and Canada with limited access.

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One thought on “PREVIEW + REVIEW: M.A.C Rollerwheel Liquid Liner in Rollin’ Black Shine & Rollerwheel Brown

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